nudge of curiosity
Rabbit Hole
Fall Down The
Every great brand begins with a whisper, a quiet nudge of curiosity that refuses to be ignored. It’s more than an idea, more than a project. It’s the call to create something greater than yourself.
At Nudge of Curiosity, we believe those nudges are worth following. They lead to expansion... of self, of soul, of business. They’re what transform fleeting ideas into brands that evolve, grow, and conquer.
We’re here to help visionaries listen to that call and build brands that don’t just carry their vision today, but live beyond them tomorrow.
an invitation to follow the nudge
The nudge may spark the idea, but connection gives it direction.
Before we design, market, or scale... we connect.
To you. To your clients. To the deeper truth of the movement you’re building.
Because without connection, creation is just noise. With connection, creation becomes a vehicle for expansion. It carries your vision further, aligns your business with purpose, and turns fleeting inspiration into lasting impact.
At Nudge of Curiosity, connection is the compass, creation is the expansion, and legacy is the destination.
Connection before creation
Our path to legacy
Brand positioning is the clear space your brand owns in people’s minds.
It’s the answer to: “Why choose you?”
Not because you exist, not because you’re the founder, but because of what your brand uniquely represents and delivers.
Imagine two coffee shops on the same street:
Positioning
is what makes
your brand
chosen
not just for
for what it
stands for,
who
stands
behind it.
- Coffee Shop A says: “We sell coffee.”
- Coffee Shop B says: “We’re the place for busy parents who need a moment of calm before the chaos of the day.”
Both sell coffee, but Shop B has clear positioning: it’s about calm, routine, and a specific audience. That makes people choose it, remember it, and tell others about it.
- That positioning leads Shop B to create its own Brand IP: maybe a signature “Peaceful Parent Blend,” calming playlist, or morning ritual they promote.
- Over time, that positioning and IP make the shop bigger than its owner. It becomes the place known for helping parents reclaim mornings, something that could expand into books, products, or even franchises.
Simply put...
Brand positioning is the reason people choose your brand over the rest. Built not on your personality, but on the unique value, philosophy, and experience your brand delivers.
It’s your methods, language, visuals, and vibe packaged into something clear, repeatable, and recognizable.
Brand IP
is your brand's
ownable system,
the unique way you
do things, say things
and
show up.
- Positioning is the space you own in people’s minds.
- Brand IP is what makes that space yours.
When your unique way of doing things is turned into structured IP, it can live beyond you.
- Your team can use it.
- Your clients can share it.
- The market can recognize it.
That’s what turns a founder-led brand into a legacy brand. One that can scale, expand, and endure.
Think of Starbucks:
Without IP, your positioning is just words. Anyone can say, “We’re the place for busy parents who need a moment of calm before the chaos of the day.” But with IP (your frameworks, signature phrases, visuals, experiences), your positioning becomes undeniably yours.
- Positioning: “The Third Place” → where people feel at home beyond home and work.
- Brand IP: The whole system that delivers it (the logo, barista lingo, store design, seasonal drinks, the ritual of your name on the cup).
- The legacy: Even if Howard Schultz (the founder) steps away, the brand lives on because its IP is structured, recognizable, and not dependent on him. When you think of the "third place" between home and work, you think of "Starbucks" the company, not Howard Schultz, the founder.
- Legacy continued: The values and impact that live beyond coffee, like Starbucks paying for IVF for employees, offering college tuition, or prioritizing ethical sourcing.
It's the same principles we're teaching and applying to our clients:
👉 Positioning gives clarity.
👉 Brand IP makes it repeatable and recognizable.
👉 Legacy makes it last, because people connect to the brand’s philosophy and impact, not just the person behind it.
Simply put...
Brand IP is the method behind your magic. The unique, repeatable system that makes your positioning ownable and your legacy possible.
Stop treating your company like just a sales machine. Start building a brand that reflects your vision, your values, and the legacy you want to leave.
Brand legacy
is what your brand leaves behind,
impact, values,
that live on whether you're in the room or not
- Positioning is how people see you today.
- Legacy is how they’ll remember you tomorrow.
- Brand IP makes your work repeatable and recognizable.
- Legacy makes that IP meaningful and lasting.
- Positioning: The “third place” between home and work.
- IP: The Starbucks experience — logo, barista language, PSLs, consistent vibe.
- Brand Equity: Decades of consistent positioning built trust and recognition, making Starbucks more than coffee, it’s a cultural staple.
- Legacy: Their values — offering college tuition, IVF coverage for employees, ethical sourcing.
it's the
and
reputation
This session channels your raw ideas into clarity, setting the foundation for positioning, IP, and legacy.
legacy
starts here.
Follow the Nudge
Your brand deserves to be more than content, offers, and sales.
It deserves to become an identity, a movement, a legacy.
Let's turn your vision into something the world can carry.
explore our brand and value
