Behind
the brand
Your done-for-you creative design partner
Behind the Brand is your ongoing creative direction and positioning partner. We keep your brand alive, consistent, and evolving so every touchpoint builds equity and moves you closer to legacy.
We pair high-level strategy with on-demand creative execution, so you’re never stuck in maintenance mode. This is how you reclaim your role as the visionary. Fueling your brand’s next chapter with fresh ideas, bold positioning, and creative momentum.
Because growth accelerates when founders stop managing the present and start creating the future.
welcome to your brand's next chapter
BOOK YOUR BRAND TAP
Now it’s time to move beyond managing and maintaining and start building brand equity. Your brand’s next chapter is about elevating your identity, expanding your influence, and positioning your brand for its next chapter of visibility, authority, and scalability.
from proven success to brand evolution
BOOK YOUR BRAND TAP
Every campaign, every piece of content, every touchpoint is either compounding your brand’s value, or leaving it scattered, diluted, or in maintenance mode. Without consistency, strategy, and optimization, your brand gets stuck in short-term cycles that don’t build long-term recognition or trust.
Behind the Brand ensures your brand isn’t just seen; it’s remembered, trusted, and valued. That’s the difference between a business that survives and a brand that lives on.
Introducing brand equity
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- Ongoing Positioning & Repositioning – Keeping your brand relevant, distinctive, and aligned with your evolving vision.
- Consistent Expression Across Touchpoints – Ensuring every design, message, and experience reflects your brand identity.
- Optimization & Evolution – Reviewing what works, refining what doesn’t, and elevating everything for stronger connection and conversion.
- Professional, Done-for-You Design – From campaign graphics to funnels, we handle the execution so you can focus on leading.
The result? A brand that compounds in value and equity, designed to open doors long after the next launch or quarter.
how we help you build brand equity
Behind the Brand is for founders who are ready to lead their brand into its next chapter because consistently hitting the next goal isn’t enough, building a legacy is.
We take you further.
- From keeping things running to making bold moves that set the industry tone.
- It’s the evolution from personality-driven sales to brand-driven equity. Where clients aren’t just buying into you, they’re buying into your business.
- From carrying the creative load to having a team that turns your vision into assets, campaigns, and experiences you could never execute alone.
- From playing it safe to stepping into the creative leaps that drive visibility, authority, and demand.
Behind the Brand isn’t maintenance, it’s the creative momentum you've overlooked.
We evolve your positioning, direct your creative, and execute on demand so you can lead the vision while we bring it to life.
It’s for you if…
- You’ve built consistent revenue, a loyal customer base, and an offer that works but you know your brand could feel and lead bigger.
- You’ve relied on your personal presence because it’s what you can control but you’re ready for the creative direction and structure that will let your brand grow beyond you.
- You want to be the architect of your business, setting the vision and direction while a professional creative partner brings it to life.
- You’re craving bold, imaginative brand moves that keep you ahead of the curve instead of chasing trends.
- You want your brand’s identity, visuals, and messaging to match the level of work you’re doing and the clients you’re attracting.
- You’re ready for a partner who will not only execute but guide your creative direction and positioning so your brand evolves season after season.
Hitting the goal isn't enough
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Move from...
Relying on your own ideas, energy, and presence to keep the brand moving.
Playing it safe with what’s worked instead of making bold moves that push your industry forward.
Reacting to market shifts and trends rather than setting them.
Juggling creative decisions alongside running your business, unsure if they truly align with your positioning.
Optimizing and maintaining but not fully exploring what’s possible for your brand.
Relying on your own ideas, energy, and presence to keep the brand moving.
Playing it safe with what’s worked instead of making bold moves that push your
industry forward.
Reacting to market shifts and trends rather than setting them.
Juggling creative decisions alongside running your business, unsure if they truly align
with your positioning.
Optimizing and maintaining but not fully exploring what’s possible for your brand.
...into
Your brand becomes a recognized leader in your industry, one that others watch, follow, and aspire to match.
You’re free to focus on the big-picture vision, confident that your brand will continue to grow and scale without you in every detail.
You’ve built something that can adapt, expand, and remain relevant, no matter how the market changes.
Your brand becomes a recognized leader in your industry, one that others watch, follow, and aspire to match.
You’re free to focus on the big-picture vision, confident that your brand will continue to grow and scale without you in every detail.
You’ve built something that can adapt, expand, and remain relevant, no matter how the market changes.
BOOK YOUR BRAND TAP
How it works
Behind the Brand combines creative direction, evolving positioning, and on-demand execution into a seamless, ongoing system. Here’s how we make it happen:
Behind the Brand combines creative direction, evolving positioning, and on-demand
execution into a seamless, ongoing system.
Here’s how we make it happen:
We start by clarifying and refining your brand’s positioning so every creative decision moves
you toward your next level.
This isn’t a one-time exercise,
we revisit and evolve your
positioning regularly so your brand stays ahead of the curve.
Vision & Positioning Alignment
We set the visual and verbal direction for your brand, shaping the way it’s seen, felt, and remembered across every touchpoint.
Every asset, campaign, and piece of content is filtered through that direction so it’s cohesive, distinctive, and impossible to ignore.
Creative Direction
at the Helm
Using our streamlined credit system, you can request any creative deliverable you need; social graphics, campaign visuals, sales pages, event branding, and more.
Every piece is executed professionally, on brand,
and strategically aligned
with your positioning.
On-Demand
Creative Execution
Through monthly Brand Taps and quarterly strategy plans, we keep your brand moving forward, not just maintaining, but actively evolving.
We’ll bring fresh ideas, new opportunities, and bold concepts to the table so you’re always leading, never chasing.
Ongoing Brand Evolution
You’ll have a dedicated client portal where all your creative assets, brand guidelines, and strategy plans live, making it easy for you and your team to access, share, and stay aligned.
Your Central
Creative Hub
Vision & Positioning Alignment
We start by clarifying and refining your brand’s positioning so every creative decision moves you toward your next level.
This isn’t a one-time exercise, we revisit and evolve your positioning regularly so your brand stays ahead of the curve.
creative direction
at the helm
We set the visual and verbal direction for your brand, shaping the way it’s seen, felt, and remembered across every touchpoint.
Every asset, campaign, and piece of content is filtered through that direction so it’s cohesive, distinctive, and impossible to ignore.
On-demand
creative execution
Using our streamlined credit system, you can request any creative deliverable you need; social graphics, campaign visuals, sales pages, event branding, and more.
Every piece is executed professionally, on brand, and strategically aligned with your positioning.
Ongoing brand
evolution
Through monthly Brand Taps and quarterly strategy plans, we keep your brand moving forward, not just maintaining, but actively evolving.
We’ll bring fresh ideas, new opportunities, and bold concepts to the table so you’re always leading, never chasing.
your central
creative hub
You’ll have a dedicated client portal where all your creative assets, brand guidelines, and strategy plans live, making it easy for you and your team to access, share, and stay aligned.
BOOK YOUR BRAND TAP
Month 01 & ongoing Partnership
In the first month, we start by reviewing your brand positioning and auditing your entire brand presence, online and offline, to uncover gaps, inconsistencies, and opportunities to strengthen alignment.
Then, we transition into execution mode: your dedicated creative design partner, ensuring every asset, campaign, and touchpoint not only looks professional but compounds into brand equity.
lets dive in
Creative Direction & Positioning Leadership
Quarterly Brand Evolution Plan
Every quarter, we step back from the day-to-day and look at where your brand is now, where the market is headed, and how to position you for what’s next. You’ll get a clear, actionable roadmap outlining campaigns, creative priorities, and positioning shifts for the next 90 days, designed to keep your brand relevant, competitive, and consistently growing.
This isn’t just a plan on paper; it’s a living strategy that ensures every move you make is intentional, aligned, and building brand equity toward your brand's next chapter and bigger vision.
Every quarter, we step back from the day-to-day and look at where your brand is now, where the market is headed, and how to position you for what’s next. You’ll get a clear, actionable roadmap outlining campaigns, creative priorities, and positioning shifts for the next 90 days, designed to keep your brand relevant, competitive, and consistently growing.
This isn’t just a plan on paper; it’s a living strategy that ensures every move you make is intentional, aligned, and building brand equity toward your brand's next chapter and bigger vision.
Streamlined Credit System for On-Demand Creative Execution
From social graphics to campaign visuals, sales page design to event branding, you can request the creative assets you need, when you need them. Every piece is strategically aligned and professionally executed to bring your ideas to life.
Easily request, review, and approve high-impact design deliverables, without the back-and-forth.
Each request counts as one credit, regardless of scope (yes, even full website pages).
You get 6 credits per month, submitted through a clean system that keeps the process simple, efficient, and stress-free.
One request = one credit. No tiered pricing. No overthinking.
From social graphics to campaign visuals, sales page design to event branding, you can request the creative assets you need, when you need them. Every piece is strategically aligned and professionally executed to bring your ideas to life.
Easily request, review, and approve high-impact design deliverables, without the back-and-forth.
Each request counts as one credit, regardless of scope (yes, even full website pages).
You get 6 credits per month, submitted through a clean system that keeps the process simple, efficient, and stress-free.
One request = one credit. No tiered pricing. No overthinking.
Monthly Brand Taps
Interview-style sessions where we extract your ideas, vision, and direction so your brand expression always feels true to you, without you having to do it all.
Each month, we’ll meet to assess what’s working, what’s shifting, and where we can optimize
This ensures every asset we create reflects your most aligned and strategic direction.
Interview-style sessions where we extract your ideas, vision, and direction so your brand expression always feels true to you, without you having to do it all.
Each month, we’ll meet to assess what’s working, what’s shifting, and where we can optimize
This ensures every asset we create reflects your most aligned and strategic direction.
Ongoing Brand Optimization
Regular reviews and refinements to your online and offline presence—ensuring every touchpoint is aligned, consistent, and building brand equity that compounds over time.
No trend-chasing, just intentional, strategic evolution. So you can stay out of maintenance and give you the freedom to lead and create.
Regular reviews and refinements to your online and offline presence—ensuring every touchpoint is aligned, consistent, and building brand equity that compounds over time.
No trend-chasing, just intentional, strategic evolution. So you can stay out of maintenance and give you the freedom to lead and create.
Each month, we lead your brand’s creative vision and refine your positioning so it’s always relevant, competitive, and primed for growth. You’ll get ongoing market-aware adjustments, big-picture brand direction, and clear creative priorities to then see that direction brought to life through campaigns, content, and design that work together.
This isn’t one-and-done strategy; it’s the continuous leadership your brand needs to evolve, stay ahead, and keep opening new doors without losing momentum.
Each month, we lead your brand’s creative vision and refine your positioning so it’s always relevant, competitive, and primed for growth. You’ll get ongoing market-aware adjustments, big-picture brand direction, and clear creative priorities to then see that direction brought to life through campaigns, content, and design that work together.
This isn’t one-and-done strategy; it’s the continuous leadership your brand needs to evolve, stay ahead, and keep opening new doors without losing momentum.
This isn’t just “support.”
It’s a creative leadership system designed to evolve
your brand chapter after chapter, season after season, keeping you in the
visionary seat while we bring it all to life and build your brand equity.
This isn’t just “support.”
It’s a creative leadership system designed to evolve
your brand chapter after chapter, season after season, keeping you in the
visionary seat while we bring it all to life and build your brand equity.
Watch this
Centralized Creative Portal (Notion)
A dedicated client portal housing all your assets, guidelines, and plans, keeping you and your team organized, aligned, and ready to execute without missing a beat. A one-stop hub to submit design requests, track projects, access deliverables, and keep your brand organized and evolving in one place.
No lost files. No scattered communication. Just a clear home base for your brand’s evolution.
A creative home designed for clarity, consistency, and ease.
A dedicated client portal housing all your assets, guidelines, and plans, keeping you and your team organized, aligned, and ready to execute without missing a beat. A one-stop hub to submit design requests, track projects, access deliverables, and keep your brand organized and evolving in one place.
No lost files. No scattered communication. Just a clear home base for your brand’s evolution.
A creative home designed for clarity, consistency, and ease.
BOOK YOUR BRAND TAP
behind
the brand
$1,000/mo
3-month commitment
- 6 Design Credits [Asset Flexibility]
- Creative Direction & Positioning
- Quarterly Brand Evolution Plan
- Brand Taps: Monthly Interview-Style Content Session
- Ongoing Brand Optimization
- Centralized Creative Hub
behind
the brand
$3,000
access for 3 months
- 6 Design Credits [Asset Flexibility]
- Creative Direction & Positioning
- Quarterly Brand Evolution Plan
- Brand Taps: Monthly Interview-Style Content Session
- Ongoing Brand Optimization
- Centralized Creative Hub
Pay in Full
Payment Plan
BOOK YOUR BRAND TAP
BOOK YOUR BRAND TAP
enter your
brand's next chapter
You’ve built the success. The systems. The proof that what you do works.
Now it’s time to evolve it into something bigger; something that leads, inspires,
and lasts.
Behind the Brand is where your next chapter begins.
Where your creative direction is clear.
Where your positioning keeps you ahead.
Where your ideas don’t just stay in your head, they’re brought to life,
strategically and beautifully, by a partner who sees the full potential of your
brand.
You don’t need to manage your way to the future.
You need to create it.
Let’s make it happen, together.
You’ve built the success.
The systems.
The proof that what you do works.
Now it’s time to evolve it into something bigger; something that leads, inspires,
and lasts.
Behind the Brand is where
your next chapter begins.
Where your creative direction is clear.
Where your positioning keeps you ahead.
Where your ideas don’t just stay in your head, they’re brought to life, strategically and beautifully, by a partner who sees the full potential of your brand.
You don’t need to manage your way to the future. You need to create it.
Let’s make it happen, together.
BOOK YOUR BRAND TAP
Frequently Asked Questions
Behind the Brand isn’t just a design retainer or a traditional marketing service, it’s an on-demand creative partnership with structure and strategy built in.
Our credit system makes the process simple and powerful:
Every request, whether it’s a website page, a carousel, or a campaign asset, counts as one credit. No confusing tiers, no inflated estimates. Just 6 deliverables per month, streamlined through a system that saves you time and mental energy.
You get high-quality, professional design with built-in brand strategy, delivered efficiently, every month.
Example:
- Positioning Move: Wendy’s launched a “Wednesday Addams Meal” with the tagline “There’s nothing happy about this meal”– a direct play against McDonald’s Happy Meal, paired with Netflix’s Wednesday.
- Impact: It reinforced Wendy’s legacy as the witty, rebellious brand that isn’t afraid to poke fun at competitors.
- Takeaway: Strong positioning doesn’t try to please everyone. It doubles down on what you stand for, builds equity over time, and keeps your brand consistent, even as campaigns evolve.
Simply put: positioning is what makes your brand stick. Without it, you’re just another option. With it, you become the brand people buy into.
Positioning feels like backing myself into a corner. I want to help everyone and this feels like I’m only helping some. Can I skip it?
The best part? Positioning is designed to evolve. As your audience shifts, your offers grow, and your industry changes, your positioning changes with it. Without a clear position that adapts over time, your brand stays in the same place.
Strong positioning makes you known for something now, so you can lead, expand, and evolve into everything you want to be next.
Side note: Positioning is fun as hell! This is the part of your brand you really get to play with and experiment in. It's never set in stone, always everchanging.
Because we don’t design in a vacuum, we design from your brand’s positioning strategy. Your positioning becomes our creative North Star, guiding every decision from colors and layouts to tone and imagery.
This means we’re not just making something “pretty” or “on-trend”, we’re creating assets that align with your unique place in the market, your vision for growth, and the way you want your audience to experience your brand.
When positioning leads the way, your design requests aren’t just met, they’re elevated into something that moves your brand forward with intention.
We get it! Many of our clients have invested in support before and felt like it just… sat there. That won’t happen here.
Behind the Brand is built differently.
We act as your brand’s creative director, which means we’re proactively thinking ahead, baking strategy and optimization into every design request.
We usually have a running list of your priorities, brand goals, and upcoming direction. In fact, we’re often one step ahead, already mapping out the next project before you ask.
You don’t have to constantly come up with ideas.
We see the gaps. We know how to fill them. And we pride ourselves on being self-starters.
Your credits won’t go to waste because we’re here to make sure your brand keeps moving.
I’m worried about getting overwhelmed by too many things to manage – how does your service simplify things?
Behind the Brand is designed to remove creative chaos from your plate.
You don’t have to juggle designers, content creators, strategists, and endless back-and-forth. With our credit system, you just submit your requests, give feedback, and approve deliverables – all inside your streamlined client portal.
We keep track of what’s in progress, what’s up next, and how it all aligns with your strategy. You get clarity, momentum, and brand leadership, without the overload.
You stay in your zone of genius. We take care of the brand-building.
- A stronger market position – You’ll be clearly known for something that makes your brand stand out and attract the right audience.
- Creative consistency – Every touchpoint, from your website to your social content, will feel aligned and on-brand.
- Higher conversions – Your brand and marketing will be optimized to guide your audience from interest to action.
- More brand momentum & stronger equity – With ongoing positioning and creative direction, your brand will keep evolving and opening new doors season after season.
In short, expect a brand that not only looks better, but works better. One that’s aligned with your vision today and built to grow into your next chapter.
If, along the way, we determine together that a rebrand would better serve your goals, we can transition into that process. But you don’t need a fully polished, “professional” brand to benefit from Behind the Brand, you just need the willingness to define and refine your direction so we can start moving your brand forward with purpose.
Our quarterly brand evolution planning keeps us proactive rather than reactive, ensuring every update, campaign, and design stays in step with your bigger vision. This way, your brand doesn’t just keep up with your growth, it leads it.
Behind the Brand is designed to do more than deliver quick designs. It’s about creating consistency, momentum, and recognition that compounds into equity. The first month, we dive into your positioning and audit your brand presence to realign the foundation. The following months are where consistency takes root: on-demand design paired with strategic direction, ensuring every touchpoint strengthens your brand instead of scattering it.
Three months is the minimum window to see how your brand equity begins to grow – shifting you from quick fixes and scattered marketing into a brand that people buy into, remember, and trust. That’s the path toward legacy.
3 months is just a minimum. It's common to have our clients resign with us.
We take care of the strategy, design, and execution through your Notion Creative Portal, but the quality of what we create is amplified when you’re engaged and communicative. Think of it as a true partnership: the more you share with us, the more precisely we can express your brand.
Simply put, you lead the vision, we bring it to life. And together, we keep your brand evolving toward equity and legacy.
legacy
starts here.
Follow the Nudge
Your brand deserves to be more than content, offers, and sales.
It deserves to become an identity, a movement, a legacy.
Let's turn your vision into something the world can carry.
explore our brand and value
